Brand Story

Higher Life

Higher Life, HL
HL provide better value and higher life to customer, employees and society.

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  • HL Group Signature 

    The CI for HL is designed based on the group’s identity “Stride”, visually depicting our group moving forward and opening a new horizon.
    HL carries on the heritage of Halla and shows boldness and innovation through future-oriented and noticeable color (Sky blue) and upward-looking, unique graphic.

HL Holdings

As a holding company, HL Holdings leads the HL Group’s future business and brand value.
Through it, we would like to provide “Higher Life” to customer and realize sustainable management.

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Color System

Color plays an important role in creating and delivering brand identity.
Careful attention is required when using it as its misuse can distort the brand image or interfere with effective communication.

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